THE PROJECT
I was tasked with designing the packaging, branding, website, and Instagram social media presence for Lousy Day, a hypothetical wellness company that curates themed boxes focused on relaxation, rejuvenation, and balance. The visual direction aimed to embody the brand’s clean, cozy, and calming intentions, creating an experience that feels both restorative and inviting.
Type Play &
Color Palette.
I explored the Merriweather typeface and customized it with rounded serif edges to create a look that feels both playful and elegant. To enhance the brand’s dreamy, uplifting tone, I incorporated star motifs into the logo elements that continue throughout the packaging and overall visual identity.
Once the logo design was finalized, I explored various color palettes to best complement the brand’s identity. The pastel pink, yellow, blue, and orange ultimately stood out, capturing the dreamy, light, and uplifting essence
of the brand.
Package Designs
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Package Designs *
I designed five themed packages, Nightly Remedy, Soothe Cycles, Lavender Lover, Rise & Shine, and Tea Time Club. Each features cloud and star motifs and delicate line art to enhance the brand’s dreamy aesthetic. All boxes use the Merriweather typeface and a cohesive pastel palette that complements their contents.
Website Design
Social Media Posts
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Social Media Posts 〰️
To expand brand awareness, I curated a series of Instagram posts featuring self-care imagery and the brand’s signature motifs. This approach helps Lousy Day reach a broader and more engaged audience.
If you would like to see more about the design process of Lousy Day please click the button below, which will take you to my Behance.