Project Objective
The objective of this project is to design, prototype, and market a product that will highlight skills in product design, materials engineering, market analysis, and product launch strategy, culminating in a complete business plan and go-to-market strategy.
Industry Skills
MARKET RESEARCH:
-Identifying the target audience
-Analyzing competitors
-Understanding market trends for
outdoor gear.
BRANDING & MARKETING:
-Developing a brand identity
-Creating a marketing strategy
-Writing compelling
product descriptions
FINANCIAL MANAGEMENT:
-Creating a business plan
-Managing a budget for
development & production
-Understanding pricing
strategies & profit margins.
SALES & DISTRIBUTION:
- Exploring different sales
channels, such as e-commerce,
retail partnerships, & direct-to
-consumer models
Design Concept
COOLRSEAT is a foldable beach chair-cooler combo!
This sleek spacious design is made
to easily mobilizing your drinks and
your seats anywhere you go.
Brand DNA
Mission
Our mission is to enhance family outdoor experiences by providing convenient, comfortable, and portable seating/cooling solutions.
Vision
Our vision is to be the leading provider of innovative & durable CoolrSeat products that maximize the enjoyment of outdoor activities.
Values
- Convenience
- Durability
- Portability
- Customer
satisfaction.
DESIGN MEASUREMENTS.
To see more of CoolrSeat’s marketing plan and analysis, please click the button below, which will take you to my Behance.